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Jay Deragon Male Gallatin, TN United States: Share

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Jay Deragon added a blog post

Is ROI Input, Process Or Output?

It seems that online and off line conversations are consumed with measuring the ROI from social media. Much of the dialog is a waste of time and focused on the wrong thing. Yet organizations seem to be demanding a measure of ROI from this thing we...

November 5

Jay Deragon and Jeff W are now friends

October 10

Jay Deragon added 2 blog posts

September 8

A blog post by Jay Deragon was featured

Do You Produce Fake Results?

Business managers focus on things they can measure. Income, expenses, worker productivity and process variation consume peoples attention. Everyone seems to be consumed with numbers. Many people fail to consider some of the most important issues ...

September 8

Jay Deragon updated their profile

September 7

Jay Deragon added a blog post

Do Leaders Walk or Talk The Talk?

McKinsey's recent article titled Leadership Lessons For Hard Times states: We interviewed the leaders of 14 major companies all seasoned CEOs or chairmen, asking them to reflect on what they felt they had learned. What emerges from the interviews ...

August 12

Jay Deragon added a blog post

Do You Produce Fake Results?

June 24

Jay Deragon added a blog post

2009: The Year Social media Creates Violent Disruption

We started 2009 with a new President who leveraged social media to influence the electorate. Don't believe it, read Barack 2.0. The new President faced massive economic turmoil and the death of long standing American Industries: automobile manufa...

June 22

Jay Deragon added 2 blog posts

June 18

Jay Deragon commented on Jay Deragon's blog post 'Guess What? It's Not The Economy'

A session designed around how to think innovatively and vet the social media content into context of your objectives

June 18

Tony Karrer commented on Jay Deragon's blog post 'Guess What? It's Not The Economy'

I agree with you completely around the value of this kind of learning. Maybe what you are saying is that all training businesses should be shifting their business to include some aspects of this? If so, what does that look like in practice for so...

June 18

Jay Deragon commented on Jay Deragon's blog post 'Guess What? It's Not The Economy'

You can teach people how to use the tools which has limited value. Or you can teach people how to think about the dynamics of te tools and how to create innovative approaches to a market, tap into the crowds of conversations to learn, solv problem...

June 17

Tony Karrer commented on Jay Deragon's blog post 'Guess What? It's Not The Economy'

I agree that social media has opened a ton of opportunities for small businesses. I use it a lot myself. I speak and train about its use. But .... If I'm an in-house learning department or if I'm an existing training business - what does this mea...

June 17

Jay Deragon commented on Jay Deragon's blog post 'Guess What? It's Not The Economy'

Both......what the realization is that small businesses can reach a larger market leveraging technology. In terms of dollars exchanged I don't have that data only reports of revenue growth from leveraging technology. Second point is that knowledg...

June 17

Tony Karrer commented on Jay Deragon's blog post 'Guess What? It's Not The Economy'

Growing market segment - does that mean use or buying? I agree there's a lot of use by small business - but I'm not as sure I'm seeing buying. Are there things that small business is paying for today? Or things we can sell them?

June 17

Jay Deragon commented on Jay Deragon's blog post 'Guess What? It's Not The Economy'

People will buy the innovations created by the accelerated exchange of ideas. The fastest growing market segment using social technology to "create" business is small business.

June 17